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Restraint · Restaurant group

Our best answer was not building anything.

The frustration

A request came in for a site to let people check gift-card balances. Perfect little app territory, and satisfying to build.

The pattern

When building becomes cheap, it becomes a reflex. Every small tool adds another password, another owner, another thing to remember.

The solution

Remove, simplify, reuse, connect, build, buy, in that order. Looking at real volume, login and security effort showed a person could already resolve it faster.

The outcome

Nothing was built. No demo, no launch, and that's exactly why it counts as a success.

The lesson

“Ask what happens if we do nothing. Sometimes the clever decision is to close the laptop and finish the coffee.”

Read the full story in the book

By the numbers

0

Apps added

0

New passwords created

5

Questions asked first

A different sector.
The same knot?

Let's untie it